A Rare Story
A Rare Story
A Rare Story
In the yesteryears of the Western globe, there used to be a ritual of having socially eminent dignitaries mentioned in a list. The collective was called the Blue Book. Since then, the world has progressed to include more perspectives as well as personalities. Discoveries have replaced stories; explorations have restored tales. Hence, the new kind travels. They reach for the depths of the earth and fly to the highs of the blue. They wander the widths of the wild and script a life of their choice. Bold, brave, beautiful, and brilliantly boundless. For all those who yearn for the exclusive – a rare place, a rare view, a rare moment, and a rare taste, we bring them a spread of rare experiences. Ecstatic and enchanting. It starts with making a wish to become a part of Blue Book – a rare story.
With an efficient model of inclusive growth and exclusive experiences, Blue Book is one of the few in this country to offer cashless vacations to its guests, intricately curated to cherish for a lifetime. Our all inclusive room tariffs give you the entire Blue Book Experience, afterall, for priceless experiences like candlelight dinners with fireflies, barbecues with bonfires, hikes and jungle picnics, meals among nature and more, there can’t be a charge. It is a new perspective of luxury – sustainable, transformative, hassle free and memorable. Following up on Ibn Battuta’s philosophy, a vacation at Blue Book will leave you speechless, then turn you into a storyteller.
The Book Founders
Chief Experience Officer & Founder
A curious traveller, an adventure seeker and now a hotelier, Shrey has been keen about hospitality from his growing up days.
A centennial mind, he brings about a freshness to the approach of this business with disruptive ideas and honest solutions. The 8th generation Delhiite and a true Modernite, he graduated with Economics and Business as majors in 2019. Right from scouting properties to curating the itineraries for every guest, it has been a personal journey of exploration and bettering expectations. As he begins his story with Blue Book at Gethia, bringing back a 130-year-old property to life, he believes in one fact the most, no matter what we do, it’s worth is to be found in mere 3 words from our guest – ‘ a great experience’.
Design and Execution partners
The veteran duo of the international hospitality industry, Punita Raju and Nataraju have brought back this century old property to life.
Ms. Punita, who started her career with The Taj group, defined and designed the new character of Blue Book at Gethia while Mr. Raju has been at the helm of the operational efficiency at the 160-day long overhaul with a standing workforce of 120 men and women. The couple has been the team who curated and executed world-class experiential trains in India, namely The Maharaja Express and The Deccan Odyssey during their respective years with Cox & Kings, India. With accolades of several high-key luxury projects across India in various states, they say, “We believe we are blessed to be in this industry. We have got a chance to be a part of thousands of lives with an intent to give them the best experiences of their lifetime”.
Sales & Representation
A storyteller, marketing and communications professional, she is the captain of a hospitality marketing platform called RARE India which promotes hotels and experiences, precisely boutique and experiential, run by owner / hosts.
The bunch of hotels and experiences selected for her platform make a spot on the list based on their key ethos – community driven, inclusive and planet sensitive. RARE India has been a pioneer in promoting hotels with a strong focus on responsible travel, which is also the foundation on which Blue Book has been built.
So when Blue Book needed representation in the Industry, RARE India was the perfect partner. Right from our first day of business, we have been fortunate of Shobha’s able guidance.
Culinary expert
A man of great taste, literally as well as metaphorically, Chef Simar is one amongst the experienced lot of the Indian F&B sector.
His international stints at London tossed with the ones in India at the major luxury and Michelin Star businesses stir up a great creativity in food. The brand believes in exquisite taste and our Chef has been instrumental in defining it in the most advanced and efficient mechanisms. He remotely heads the team of other 5 chefs at the property, with a local and self-sustaining ecosystem of sourcing to bake our own breads. Chef Simar has been the one at helm for many stars of this universe, from the lands of Ladakh to the rails of The Deccan Odyssey Luxury train. The entire menu has been designed by him and his young team of Blue Book at Gethia.
A man of great taste, literally as well as metaphorically, Chef Simar is one amongst the experienced lot of the Indian F&B sector. His international stints at London tossed with the ones in India at the major luxury and Michelin Star businesses stir up a great creativity in food. The brand believes in exquisite taste and our Chef has been instrumental in defining it in the most advanced and efficient mechanisms. He remotely heads the team of other 5 chefs at the property, with a local and self-sustaining ecosystem of sourcing to bake our own breads. Chef Simar has been the one at helm for many stars of this universe, from the lands of Ladakh to the rails of The Deccan Odyssey Luxury train. The entire menu has been designed by him and his young team of Blue Book at Gethia.
MarCom & Branding Strategy
A complex man with simple solutions, Sinchan got into the advertising industry when the digital age was in its infancy.
Once pursuing economics from Delhi University, he turned to public communication and found his calling in the dynamic mix of art and science – a thorough understanding of human patterns/ behaviour and the market – pure data, pure science. Working on global and national brands – LG Electronics, Numero Uno denim, Casio watches, Royal Green Whiskey and more, 2018 onwards he shifted to working with start-ups and new business idea Denim, Right from the first scouting tour with the CEO of Blue Book, Sinchan has spearheaded the MarCom & Branding Strategy of the new age brand. The first one was coining the brand name, followed by the positioning, tonality and entire communication of the business. An enthusiast of disruptive business ideas, the journey of Blue Book is more personal than merely professional for him.
A complex man with simple solutions, Sinchan got into the advertising industry when the digital age was in its infancy. Once pursuing economics from Delhi University, he turned to public communication and found his calling in the dynamic mix of art and science – a thorough understanding of human patterns/ behaviour and the market – pure data, pure science. Working on global and national brands – LG Electronics, Numero Uno denim, Casio watches, Royal Green Whiskey and more, 2018 onwards he shifted to working with start-ups and new business idea Denim, Right from the first scouting tour with the CEO of Blue Book, Sinchan has spearheaded the MarCom & Branding Strategy of the new age brand. The first one was coining the brand name, followed by the positioning, tonality and entire communication of the business. An enthusiast of disruptive business ideas, the journey of Blue Book is more personal than merely professional for him.
Brand identity designer
For as long as Shruti can remember, she has been inclined towards visual arts.
After studying art in high school as one of her core subjects, she pursued Textile Design at the Srishti School of Art, Design & Technology. Post college, having worked in fashion for about a year and working on her illustration and graphic skills, Shruti started freelancing as a graphic artist, and eventually a designer. The diverse work, the use of different media to express herself got the better of her hooked to it and she found her garden of Eden in her own beautiful world of art. Good work followed with good brands – Bohca, Fio, Dirty Good, Café Reed and many more. Having developed a knack for combining her art and communication insights, she took up Blue Book more as a challenge than work. It sounded simple but that was also the catch – the simple things are toughest to crack. Rounds of discussions, many drafts and a clear understanding of Shrey’s vision finally brought up the beautiful regal mnemonic, to unlock new experiences, discover the new and old and the Blue Book key. One led to another idea and the identity was created over a few weeks. Shruti once shared that the Blue Book, like the brand, remains one of the most admired works of her recent times.
For as long as Shruti can remember, she has been inclined towards visual arts. After studying art in high school as one of her core subjects, she pursued Textile Design at the Srishti School of Art, Design & Technology. Post college, having worked in fashion for about a year and working on her illustration and graphic skills, Shruti started freelancing as a graphic artist, and eventually a designer. The diverse work, the use of different media to express herself got the better of her hooked to it and she found her garden of Eden in her own beautiful world of art. Good work followed with good brands – Bohca, Fio, Dirty Good, Café Reed and many more. Having developed a knack for combining her art and communication insights, she took up Blue Book more as a challenge than work. It sounded simple but that was also the catch – the simple things are toughest to crack. Rounds of discussions, many drafts and a clear understanding of Shrey’s vision finally brought up the beautiful regal mnemonic, to unlock new experiences, discover the new and old and the Blue Book key. One led to another idea and the identity was created over a few weeks. Shruti once shared that the Blue Book, like the brand, remains one of the most admired works of her recent times.
Inclusive growth, exclusive experience
It is amazing to find instances in life where each perspective changes into another without much changing about it. For instance, the experience that we wish to curate for you is also someone’s livelihood, one man’s dream, some woman’s chance to study more, while all who really love doing this in their life and earn smiles from every visitor. We live in a world that nature has offered us only at the condition of taking care of it. We live in a society where a hand extended to pull one woman or man out of a stuck life helps an entire family grow. We live in the times when utmost service comes with great kindness, politeness, and respect for each other. Hence, every experience you take back with you here at Gethia will help another child in the village to attend school. It will help us keep the taps running during summers when the village dries up. It will motivate us to keep the green as is or probably greener. It will reassure us that every eco-sustainable way we practise makes a difference to the world. It will help another local feel proud of his heritage and tradition when they share it with you.
We welcome you with a strong belief of inclusive growth and exclusive experience – the essential Blue Book philosophy.
Inclusive growth, exclusive experience
It is amazing to find instances in life where each perspective changes into another without much changing about it. For instance, the experience that we wish to curate for you is also someone’s livelihood, one man’s dream, some woman’s chance to study more, while all who really love doing this in their life and earn smiles from every visitor. We live in a world that nature has offered us only at the condition of taking care of it. We live in a society where a hand extended to pull one woman or man out of a stuck life helps an entire family grow. We live in the times when utmost service comes with great kindness, politeness, and respect for each other. Hence, every experience you take back with you here at Gethia will help another child in the village to attend school. It will help us keep the taps running during summers when the village dries up. It will motivate us to keep the green as is or probably greener. It will reassure us that every eco-sustainable way we practise makes a difference to the world. It will help another local feel proud of his heritage and tradition when they share it with you.
We welcome you with a strong belief of inclusive growth and exclusive experience – the essential Blue Book philosophy.
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